In the complex world of defined contribution, Invesco is a consultative partner that looks beyond convention to help optimize participant outcomes.
To help Invesco provide sound advice to plan sponsors and advisors looking to help plan participants prepare for a secure retirement, our marketing and branding agency created a comprehensive suite of award-winning collateral that offers a more holistic approach based on the philosophy we refer to as the Circle of Action.
Shifting DC Times Magazine​
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With the magazine divided into the Circle of Action's four key categories — Investment Strategy, Plan Design, Participant Engagement and Plan Governance — each article was designed with its own theme and style, making the messages comprehensible and digestible.
Defining Times Themebook
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In this 65-page booklet, the Circle of Action is divided into five chapters — The Landscape, Investment Strategy, Plan Design, Participant Engagement and Plan Governance — to help readers learn more about each step of the strategy. The book is filled with custom-made infographics that provide insight in a clean and contemporary fashion, making its dense information easy to understand.
Promotional Mailer​
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The promotional mailer, which carries a portable charger and informational brochure, reflects Invesco's dynamic charge and energy. The brochure features Invesco's brand icon — Ama Dablam, a mountain in the Himalaya range of eastern Nepal — along with the company's iconic graphic angles and colors.
AWARDS
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Defining Times Themebook
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Plan Sponsor Council of America (PSCA)
Signature Award, Defining Times Engagement Platform, Provider Campaign, Plan Sponsor Education, Silver -
Investment Management Education Alliance
Star Award, Defining Times Awareness and Education Platform, Retirement Awards, Integrated Campaign, Large+ Asset Level
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Shifting DC Times Magazine
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Gramercy Institute Awards
Financial Marketing Strategy Award
Financial Content Marketing Award, Retirement Services
Financial Content Marketing Award, Best of Category
Financial Content Marketing Award, Execution -
Communicator Awards
Award of Distinction -
Financial Communications Society
Portfolio Award​
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Investment Management Education Alliance
Star Award