In the complex world of defined contribution, Invesco is a consultative partner that looks beyond convention to help optimize participant outcomes.
To help Invesco provide sound advice to plan sponsors and advisors looking to help plan participants prepare for a secure retirement, our marketing and branding agency created a comprehensive suite of award-winning collateral that offers a more holistic approach based on the philosophy we refer to as the Circle of Action.
Shifting DC Times Magazine
With the magazine divided into the Circle of Action's four key categories — Investment Strategy, Plan Design, Participant Engagement and Plan Governance — each article was designed with its own theme and style, making the messages comprehensible and digestible.
Defining Times Themebook
In this 65-page booklet, the Circle of Action is divided into five chapters — The Landscape, Investment Strategy, Plan Design, Participant Engagement and Plan Governance — to help readers learn more about each step of the strategy. The book is filled with custom-made infographics that provide insight in a clean and contemporary fashion, making its dense information easy to understand.
Promotional Mailer
The promotional mailer, which carries a portable charger and informational brochure, reflects Invesco's dynamic charge and energy. The brochure features Invesco's brand icon — Ama Dablam, a mountain in the Himalaya range of eastern Nepal — along with the company's iconic graphic angles and colors.
AWARDS
Defining Times Themebook
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Plan Sponsor Council of America (PSCA)
Signature Award, Defining Times Engagement Platform, Provider Campaign, Plan Sponsor Education, Silver -
Investment Management Education Alliance
Star Award, Defining Times Awareness and Education Platform, Retirement Awards, Integrated Campaign, Large+ Asset Level
Shifting DC Times Magazine
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Gramercy Institute Awards
Financial Marketing Strategy Award
Financial Content Marketing Award, Retirement Services
Financial Content Marketing Award, Best of Category
Financial Content Marketing Award, Execution -
Communicator Awards
Award of Distinction -
Financial Communications Society
Portfolio Award
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Investment Management Education Alliance
Star Award